Finding Pakistan follows a series of city-based guidebook that travels through New York, Los Angeles, and Washington D.C to break stereotypes by educating viewers about the Pakistani culture currently thriving in U.S cities. Locals and tourists are able to discover the art, food, history and culture of Pakistan all within their cities while having a glimpse of what Pakistani cities really look like through Photography.
View this on the Parsons BFA Communication Design Thesis website
For a class called Marketing, PR and Branding, I rebranded the already existing New School App and added new features as well as created a new visual identity and logo system. I used the university mascot and repurposed it as the logomark and incorporated it into the design, redesigned the look of the app by adding more colors to the identity and creating a better User Experieince.
For my Collab (In Collaboration with DERT) class called Design and Literacy I Designed book covers for DERT. DERT sells classic books designed by students. Each DERT book features the design and conceptual artwork created by graphic design students. DERT’s collaborative studio program partners with students to produce book products that are used for fundraising towards charitable literacy efforts.
When working at Pulse Creative, A full-service Marketing and Creative agency, I worked on web design for a website to introduce the new food hall and market which is opening in Chicago in late summer 2017. At the time it was unnamed and (now called its Wells St. Market) this page served as an announcement website and to let people know about this market and leave their email for updates.
Check out the website devour205.com
Branding and Promotion Design for online publication radiche.com
Radiche features stories about upcoming entrepreneurs and their ventures. They share their stories in the form on posts on their website as well as on their social media.
"Born to inspire the believers and to showcase the makers,
who like to color outside the lines."
A branding project where I created and branded a line of women's designer perfumes called Malikah for a class called Identity Design. The fragrances combine various luxurious and ethnic scents. The brand targets women in their 20's-30's. The brand's identity is playful, exotic and fun.
For my Spatial Graphics class, we were given the assignment to create a brand that would come to life within a space.
I created the concept of Mamo. A space that highlights the concept of duality because it is a boutique and also a bar. Mamo's concept of duality is embodied through its branding and design.
Hog's Head is a newly designed golf course located in Waterville, County Kerry, Ireland. The course gets its name from its location on the Hogs Head peninsula. This client approached Pulse Creative in regards to its logo design, these are a few iterations I designed for them.
During my internship at The Shark Group, I worked on design projects within the Social Media Department, some of our clients included Neilmed, Sun-Staches and Bubba'sQ.
I designed artwork and took photographs for the clients' social media accounts.
For my Core Interaction class, I designed and branded a website called Portraits For Hope as a nonprofit that would raise money and teach children about Photography.
This is a compilation of a few of the photographs I have taken over the years. Being a passionate photographer and a designer, I love taking photos of my surroundings and incorporating these photos into my Graphic Design work. Being behind the lens and taking photos, then seeing these photos come to life within my design work is an incredible experience.
